– Build A House on Rock, Not Sand!
Social media has certainly come a long way. New technologies are emerging daily and it is easy for users to feel overwhelmed with the range of choices available. “Social technologies” is the latest buzz word that further befuddles novices.
As Digital Marketing Consultants and Social Media Optimization (SMO) experts, we are often asked by clients to help them determine the best social technologies suited to their business. Our response is to recommend a 3-step process to embark on social media optimization:
- Let’s identify the goals that you seek to achieve with SMO.
- Next, let us align your business objectives with your social media goals, so you can adopt the best approach that will deliver the right results.
- Finally, let’s create a shortlist of the ideal social technologies and tools that will help accomplish the 2 steps mentioned above.
By following this logical process, we help business owners build a strong social media foundation. With the ever-changing social cyberscape, staying up to speed with trends and best practices is critical to remaining in the know of what works, what doesn’t. A one-size-fits-all approach just doesn’t work in the digital marketing world. Yes, every business forum online has certain commonalities but customization is the key to engagement. If you build your social media profile leveraging the right technologies and focus on monitoring / measuring results, you can’t go wrong. It’s akin to building a house on rock rather than sand. The winds of change won’t wash it away.
Recognizing common platforms and cherry-picking custom social technologies
In the most rudimentary software terms, social technologies are those that bring value to users by engaging others. Social software apps fall into different categories depending on the objectives that they are used to attain. Think about what purpose your business needs to use social technologies for – to distribute useful / valuable content (not about your company, but about your industry), networking with your target audience (customers, suppliers, channel partners, vendors); expressing your thoughts / opinions / ideologies on a subject of relevance in your field; interactive games, quizzes, gift-giving; charitable work and / or fund raising activities, and so on.
Not sure what social technologies are available to you? Want to be sure you are choosing the appropriate social tools to engage qualified leads and bring quantifiable results to your Vegas-based business? Let’s connect. Give us a call at 702-270-8772.